Results you care about
Strategies
21+ growth-driven strategies
Strengthened competitive edge
Originated 6 brands adopted by Big Box and grocery stores: Home Depot, Lowes, Walmart, Sprouts, Ralph's
Award-winning booths
Designed 7 tradeshow booths and won awards
Collateral
Created 100+ (lost count) brochures, media kits, crop cards, gift cards, swag, crop calendars, you name it
Amazon $
Spearheaded Amazon launch through entire operations, from product, production, pricing, accounting, packaging, shipping
Videos
Produced 113+ themed videos for the novice and specialist grower
Brands
Designed 13 plant brands
Increased revenues
Increased revenues 10.9% in 1 year for 2nd largest Canadian grower with years of declining sales
Award-winning campaign
Envisioned award-winning social media campaign
Internal Outreach
Envisioned intranet and newsletters keeping all staff informed and involved across the nation
POP
Originated 375+ headers, countertop displays, banners, stands, racks used at nurseries, big box stores, grocery stores and retailers
Social media
Established platform strategy. Increased community reach 452% year-over-year
Websites
Created 10+ plant sites
Customer experience
Increased acquisition & retention using customer journey mapping and programs
Boosted monthly plant $
Increased plant sales 51% with each product highlight
Relevancy
Increased brand-market relevancy 60% by leading organization through re-positioning strategy
Tags that sell
Designed 60+ plant tags that people can read, keep, understand, is informative and adheres to stores guidelines
e-Commerce $
Attained $1.5M in launch year. Established B2B and B2C
e-commerce portals
What others say
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Roland M.
Regional Manager,
Executive Group Real Estate & Hotels
Ingeborg is a talented, detail-oriented person. Who is always striving to improve herself and her knowledge in her field. She is an out of the box thinker and extremely creative. She is also very knowledgable, enthusiastic and a strong leader. I enjoyed working with her and would highly recommend her in anything she wants to accomplish.
Rogier G.
Product Development Specialist, Parks Canada
Ingeborg is an accomplished marketing and content strategist who has a knack for effectively delivering on complicated projects. She not only excels at both online and offline marketing, but also understands content requirements and the technical aspects of content management. She’s a skilled collaborator and a decisive leader. It has been a pleasure to work with Ingeborg! ​
Our organization really got a lot out of working with Ingeborg. She is very insightful, strategic, knowledgeable, and practical. She has done a great job of helping us lay a firm foundation for strong future growth.
Josh H.
Marketing Manager